《Mercedes-Benz @ The First Fragrance For Men》

To complement the Mercedes-Benz lifestyle high-end fashion accessories, Mercedes-Benz “First fragrance for Men” was launched recently. The fragrance is vibrant and distinctive that reinterprets and enhances the luxury world of Mercedes-Benz, presented in a luxurious yet masculine shaped bottle. For the creation of its very first fragrance, Mercedes-Benz teamed up with one of the best master perfumers of his time, Olivier Cresp (Firmenich). Highly inspired by the brand and by the vision he has of it, Olivier Cresp has given birth to a fragrance with an assertive personality. He dreamt up a naturally sophisticated essence, tinged with refinement and modernity, an innovative fragrance with a mastered olfactory identity. He wanted the first feeling to burst forth, to be fresh but also unexpected. For this he chose to combine citrus fruits among others, bergamot from Calabria and mandarin orange from Italy with the violet leaves absolute whose green facets envelop the fragrance's top notes with originality.

The heart of the fragrance plays on an exclusive contrast between the overabundant aquatic notes of cascalone® and the powdery accents of violet. The vibration is provided by spices, bourbon pepper and nutmeg, and galbanum. The woody base notes mix essences of cedar, vetiver and patchouli, giving this fragrance full of contrasts nobility and warm masculinity. A woody, floral and fresh fragrance. A perfume with an irresistible personality. The bottle’s design clearly express the Mercedes-Benz brand values: sleek lines, technical expertise, functionality, ergonomics and performance. The bottle is shaped by the Mercedes-Benz brand emblem, the famous three-pointed star. Engraved in relief in the base of the bottle, the star brings this block of solid glass to life and outlines its cylindrical shape. The star appears again, embossed like a seal at the top of the heavy black cap circled in silver that sits atop the bottle. This masculine, luxurious, sleek and sophisticated bottle boasting a decidedly contemporary style.

Prolong the pleasure of the fragrance beyond the eau de toilette.  A range of four products scented with the Mercedes-Benz notes has thus been created for the man who wants to enjoy his fragrance in his everyday cleansing and shaving routine including the shower and after shower series and shaving series.