《MCM @ ‘Brand Experience’ in London》

This year MCM joins the jubilee & celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence. Entitled The MCM Brand Experience, MCM unveils the third edition of its logo-branded mobile centre, for the first time on the streets of London conveying a 360 degree brand experience to local & international customers alike. Inspired by London’s iconic traditional route master bus model, the double-decker MCM Experience launches in the UK’s grand Metropolis touring toward the London Eye, across the House of Parliament, over the London Bridge, under Wellington Arch and to other iconic hotspots, locales and landmarks.

In celebration of MCM’s commitment to travel, the double-decker ‘brand experience’is monogram-wrapped as a giant version of MCM’s Cognac Visetos Luggage offering an immersive opportunity in experiencing the brand’s history culture & lifestyle, its latest collections and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.

This version of the MCM Brand Experience follows similar expeditions in Hong Kong & Berlin, commemorating luxury travel in association with its distinguished Modern Mobility Project. The current phase of this illustrious celebration of transport has additionally been created as a prelude to the soon-to-open MCM boutique at Harrods, one of the world's most famous luxury department stores.

The lower deck features an exclusive preview of the newly introduced AW2012 collection, while drinks, discourse can be enjoyed in the lounge area on the upper deck for passengers, VIP’s and enthusiasts alike.The MCM Brand Experience operated from 7 to 15 July and was found within Britain’s beloved grand Metropolis, London- an internationally-renowned cosmopolitan destination boasting a historically unique charm and characteristically timeless sophistication, befitting MCM’s value for the urbane. The Experience delivered the ultimate hybrid of contemporary British culture and luxury travel within one of the world’s most sought-after capitals, purveying the MCM experience to fashion cognoscenti worldwide.