《LONGCHAMP @ FW2012 Preview》

LONGCHAMP FW2012 Fashion Preview featauring “More is More” where rich texture andrefined details come together, creating glamorous and opulent looks. Vibrantshades of raspberry, burgundy and blue are used to bring touches ofextravagance to the collection of 12 bags, six of which are limited piecescrafted in exotic fox fur, rabbit fur, in tiger print, camouflage printed onshort hair and leather.  This new collection offers plenty of freshness toour friends of the press.

The brand’s iconic Longchamp Maroquinerie (LM) collection dates back to the 1970s,where the icon of a galloping racehorse and crisscrossing bridle straps becamethe symbol of Longchamp’s excellence. Since first appearing stamped on leatherpipes over six decades ago to gracing fashionable leather goods and Ready-to-Wear designs today, the galloping horse continues to bring excitementand surprise to fans of Longchamp. This season, Longchamp adds an all-newleather collection to the LM series. The LM Cuir features calf leather handbagsand luggage embossed with the prancing horse. The collection is a manifestationof classic aesthetics, highlighting the brand’s exquisite talent as a luxuryleather smith.

  

  

  

 A favourite among Hollywood starlets, the Balzane bag also showcased at thispreview. The new Balzane Souple is added to the collection. Calf leather andpleated leather is accented with croc-embossed cow leather, that are supple tothe touch and irresistible to the eyes. One of the many highlights at the press preview is the Le Pilage Cuir, a foldable sheepleather bag collection.

Since its launch in SS2012, the ultralightweight leather bag became an instant hit among the fashionistas in thecity. This season’s Le Pilage Cuir bags’ gender-natural design make them theperfect choice for both stylish men and women. The long awaited Jeremy Scottand Kate Moss for Longchamp collection will surly become one of the mostcoveted items of the season.

   

While renowned for its fine leather bags, Longchamp’s fashion and shoes also capturethe spotlight. Continuing the popular trend of animal print in Spring/Summer,Longchamp’s new collection is one both exotic and wild. Elements found in itssignature handbag collections are injected to its shoes and Ready-to-Wear designsin which highlighting Longchamp’s feminine elegance.