FENDI Landmark @ The Whispered Italian Grand Tour Exhibition Opening Party

FENDI always stay true to its passion in promotion Italian craftsman and to celebrate the expansion of Central Landmark store, “The Whispered Italian Grand Tour” exhibition was held recently at the atrium of Landmark, Central. All the exhibits are flown in from Italy for visitor to savour the essence of Italian culture. Opened in 2005, the 4,000 square feet FENDI Flagship Store at the Landmark in Central is the maison’s largest store in Hong Kong. In June 2012, the store presented an even more spacious shopping environment with a new basement level dedicated to menswear, it’s the world first’s menswear store and promises to be a shopping hot spot for men who appreciate Italian craftsmanship.

 “The Whispered Italian Grand Tour” began with a book named The Whispered Directory of Craftsmanship, A Contemporary Guide to the Italian Handmaking Ability published by FENDI and Electra in 2010. The Whispered Directory of Craftsmanship is a guide elaborated in an alphabetical order with the aim of promoting the tradition of Italian craftsmanship. In depth and richness of craftsmanship stories within Italian culture and lifestyle calls for a second volume that came in 2011, from then “The Whispered Italian Grand Tour” was inspired (please refer to the supplementary release of The Whispered Italian Grand Tour). “The Whispered Italian Grand Tour” exhibition showcase a series of 9 different Italian craft items, especially imported from Italy.