Passion for Nature, the latest chapter of Ermenegildo Zegna’s evolving “Passion for…” campaign, emphasizes the underlying passion and reverence for the harmony and resilience of nature. Zegna’s passion for nature crosses generations. It is characterized by the potent scenery of Oasi Zegna and expressed within the values that define the very essence of the company “Zegna’s passion for elegance and beauty”. This same passion is embodied within the new Ermenegildo Zegna FW2012 collection. A collection in which the unwavering commitment to excellence, eco-sensitivity and absolute attention to detail is displayed within exclusive Zegna fabrics as Cashco, a precious mix of cotton and cashmere, and Trofeo, made of Australian Superfine Merino wool. The FW2012 campaign, shot for the third time by the fashion photographer David Sims, focuses on the timeless elegance that connects man to nature. Using the striking imagery of Oasi Zegna, as photographed by Mattias Klum - filmmaker and National Geographic photographer - the campaign celebrates the colors and textures inspired by this natural paradise, which are combined with the elegant warmth of premium cashmere to create luxurious suits, outerwear and upper casual attire. The mood emanates an indulgent nonchalance. Informal yet exclusive. Strong masculine lines that are offset by natural materials and tartan fabric accessories to deliver a look that is decidedly vacation-esque. Reconfirming Zegna’s everlasting commitment to passion, quality and innovation, the FWcampaign showcases the passion for nature and aesthetics that is intrinsically interwoven within the very DNA of the company. A passion expressed by the technologically advanced fabrics, textures, colors. A passion that is seen within the symmetry of Zegna’s exquisite tailoring and Italian craftsmanship. A passion that is synonymous with Ermenegildo Zegna.
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