ECCO AW12 expresses Scandinavian lifestyle as never before. A genuine statement of the well-known less is more philosophy emphasized by state of the art craftsmanship. The collection tells a story of an all year round collection offering shoes from all categories to all of us who live and breathe Scandinavian lifestyle. It is a collection which is described by timeless appeal, sleek simplicity and functionality rather than volatile trends.
The collection graced ECCO’s runway during Copenhagen Fashion Week in January 2012 featuring thick round high heels and squared toes in addition to the ultimate in craftsmanship and leather expertise even featuring handmade shoes. Three new trends were also revealed: Active vibrations, Aesthetic Being and Nordic Breathing.
Active Vibration illuminated the spaces where sport meets fashion. Clean and functional lines in combination with sporty comfort and color blocking describe the shoes in this part of the runway. Shoes from this category are for an active life focused on health and wellness.
There was much focus on esthetics and elegance and a softer approach to classic minimalism in this part of the collection. Less is more, classics featuring fashion trends from several decades. Slow fashion, old school and even masculine styling were key words describing a number of the autumn winter ECCO styles.
ECCO's AW12 runway offers shoes to all of us who live and breathe Scandinavian lifestyle in terms of great natural materials, in particular leather. And leather will certainly be in the air when the leaves start falling from the trees this fall. Being one of the world’s leading leather manufacturers, ECCO will be top of the agenda.
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