《adidas Originals Eyewear X Talenthouse》

ALL ORIGINALS HAVE THE LOOK...

LETS SEE WHAT YOU HAVE TO OFFER?

ADIDAS EYEWEAR ARE ON THE LOOK FOR FRESH NEW DESIGNS TO ADD TO THE ORIGINALS ICONIC SUNGLASSES COLLECTION

adidas eyewear are inviting artists, designers and creators around the world to customise a pair of 'original's' sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas original's design team, will be considered for global production in 2013. The eyewear model in this creative challenge already exists in the collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference.

All designs should be submitted through the adidas eyewear facebook page (www.facebook.com/adidaseyewear) and must be original (not using third party pre-existing copyright materials), using the provided templates entitled 'Eyewear Front - Arms Left and Arms Right 2D' and 'Eyewear 3D'. The 2D template is prerequisite, if participants complete both templates (2D and 3D) they must submit the two templates in 1 file and either JPEG or PNG format. The winning designs may be modified to accommodate production requirements, so participants must retain their original artwork should they be chosen as a winner.

Submission end date:

31 July 2012 (Tue)

Vote:

1 August 2012, 6pm HKT – 8 August 2012, 6pm HKT

Winner announcements:

28 August 2012 (Tue)

The design team of adidas eyewear will choose three winners. The winners may have the chance to work closely with the design team to finalize their designs if selected to go into global production. Each winner is guaranteed a digital copy of their work, exposure across adidas eyewear’s website and social media channels and US$3000. Deatils, visit:

www.facebook.com/adidaseyewear

www.talenthouse.com/design-for-adidas-eyewear