I LOEWE ME is new fragrance joins the I Loewe You family for Loewe’s most insolent girl. The new I Loewe me perfume is all about coming-of-age, and recalls the transformation from young innocent girl to mature young woman, full of personality and strength. Loewe leads the I Loewe You girl from 2005 into the year 2012, highlighting her most demanding and rebellious attitude without losing the brand’s core values.
She is an independent woman who knows who she is and what she wants. She oozes self-confidence, she is sure about what she does and how she does it. She is set on achieving her goals and desires, she is unstoppable and enjoys her freedom. She faces every day full of energy, with a vibrant attitude! She determines her decisions and sets her own rules, she does not follow social impositions; she is fearless and eager to take risks. Sometimes insolent, always charismatic and feminine. She is I Loewe Me!
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