《LADURÉE @ BLITZ》

In honour of its 150^th Anniversary, Ladurée celebrating by pairing with BLITZ in the form of a shop-in-shop concept.  The exclusive partnership launched in Lane Crawford Canton Road and ifc mall recently, featuring an edit of the brand’s Beauté and The Best Kept Secrets collections, the store will offer a range of lifestyle items fun and ideal for gift giving and living the Ladurée dream. The comprehensive range will include candles, shopping bags, umbrellas, home fragrances and body and bath products.

 Established in 1862 as a bakery by Monsieur Louis Ernest Ladurée, a devastating loss during a fire transformed the establishment into what is now known as Paris’ most well-known pastry shop. Ladurée’s wife, Madame Jeanne Souchard subsequently saw the demand of luxurious cafés as a place of gathering for high society Parisians, and in turn transformed the pastry shop into one of the town’s first “salon de thé.” Ladurée was acquired by the Holder Group in 1993 and has since expanded its business with over 30 locations internationally. The world renowned brand is now touted as a tea salon, restaurant, pastry shop and Chocolatier.