Jack Wills @ SS2012 Fabulously British Summer Holiday Collection

Jack Wills SS2012 Faboulously British Summer Holiday Collection takes inspiration from the hedonistic lifestyle of the brand’s Seasonnaires – from surfing and sailing to bonfires on the beach, the Seasonnaires are getting ready for another unforgettable summer on the beautiful British coast. The collection reflects their playful ability to mix modernity with heritage by using a light, fresh palette with youthful silhouettes to create the perfect casual, yet tailored, designs.

The collaboration with a number of iconic British brands from historic cloth mills to traditional British luggage markers. Key collaborative items that have been introduced for the Summer Holiday Season include the Adney Loafers (Ladies) and Crawford Oxfords (Gentlemen) produced in association with NPS Shoes Ltd, the British heritage shoemaker since 1881. Collaborations with Fox Brothers – producers of the finest wools and flannels since 1772 – is reflected in the Eastling Blazer (Gentlemen) and jackets inspired by traditional rowing club colours. The Saltwell Blazer (Ladies) demonstrates their continued collaboration with Moon, renowned for their expertly crafted wool since 1837. Jack Wills also continues to demonstrate high quality British manufacturing through their collaborations with British bags Quality Gunslips with their Cattan, Steadman and Williamson canvas bags.

  

  

  

The Ladies range features delicate details and a soft vintage palette through their offering of silk dresses and light weight blazers. The Gentlemen’s range includes tailored shorts in the Season’s brightest shades and light-weight Summer blazers which can be worn with the brand’s classic Oxford shirt or dressed down with a t-shirt emblazoned with an original Jack Wills’ graphic.

 

 

In celebrating the Queen's Jubilee this summer, Jack Wills designed a series of some very British Heritage and iconic homeware and accessories like the Queen's Portrait Cushion and Cushion cover, Jack Union cases, coffee cup and beach bench, Tote Bag and other limited edition items that is truly faulously yours to collect.

Founded in 1999, Jack Wills is a high quality heritage brand which exudes a sense of hedonism, subtly blending together British tradition, culture and modernity to create key looks for the fashion-forward. Playful and confident, Jack Wills encapsulates the freedom, adventure and excitement of those who have the world at their feet.