Hennessy V.S.O.P New Pack @ A Design Legend To Build The Future

Inspired by a cognac created in 1817 in response to a request from the future king of England George IV, Hennessy V.S.O.P has built its reputation across nearly 2 centuries. This year, Hennessy specially invited the legendary designer in the automobile world, Chris Bangle, to dedicate his vision to design and modernize the carafe for Hennessy V.S.O.P in creating a new chapter and legend of the future.

After an initial modernization of the carafe in 1989, V.S.O.P is moving resolutely into the 21st century, as can be seen in the work of designer Chris Bangle, a legendary figure in the automobile world, who has rede­signed its contours to bring its sleek silhouette firmly into the future. Crafted on the classic emblematic Hennessy V.S.O.P shape, the curves on the sides of the new carafe is accentuated, reinforcing its silhouette’s dynamics. Its neck is lengthened and shoulders straightened, stretching it vertically to increase the stylish touch to its sleek and graceful curves. Inspired by the Hennessy V.S.O.P carafe created in 1954, Chris Bangle chose to confirm the upward movement of the carafe with a concave bottom and an enriched base resembling a pedestal for easier holding while maintaining its stability. Supplemented by clusters of grapes and vine leaves, the legendary arm and axe of the Hennessy family is attractively engraved into the glass towards the top of the carafe.

 

The new stylish Hennessy V.S.O.P gift-box is designed in colors of gold, red and black giving it a more elegant ad modern appearance. The sides of the box have been refined where an artistic beauty shot of the new carafe has been placed on the front and dramatized by photographer, Adam Savitch, a still-life photographer known for his mastery of materials and movement. A vibrant exploration of the relationship between the carafe and its content, the luminous glow of the V.S.O.P has been chosen to evoke the “Superior”quality of this cognac through the curves of an “S”. The ribbon on the back side of the gift-box glorifies elegant purity on a black background decorated with a band of golden vine leaves echoing the carafe’s label.

 It is worth mentioning that new elements are developed to reinforce protection for Hennessy V.S.O.P to ensure the carafe’s authenticity. A laser stamp for the 35-cl, 70-cl and 3-litre carafes and a more complex hologram are used to seal the cap. It is indispensable for Hennessy to combine the design aesthetics and ergonomics with a never-ending quest for quality and authenticity. Such an iconic cognac is perfectly presented in the carefully redesigned carafe with the symbolic oval label in dark grey ennobled with golden embossing to signify the elegance and generosity of its content.

The harmonious structure of Hennessy V.S.O.P is perpetuated in a perfect balance of flavors, combine opulence and finesse, strength and delicateness. This sensory contrast appears with the nose, when a crescendo of flavors give a hint of a generous note of vanilla and cinnamon, highlighted by roasted, lightly toasted notes arising from the maturation in oak barrels. This ascension then hits the palate, revealing a delicate, precise balance in which strength responds to mellowness, leading to a particularly long, elegant finish. With its harmonious and well-structured blend, Hennessy V.S.O.P can, from the most simple to the most sophisticated, be enjoyed on the rocks, as a long drink or in a more creative “Hennessy Mix” including Hennessy Berry, Citrus, Ginger, Apple and Soda.