Burberry presents British musicians One Night Only, Life in Film, The Daydream Club and Marika Hackman. Curated by Christopher Bailey, the campaign, shot in London, celebrates emerging British talent. Campaign features iconic eyewear styles and encapsulates the spirit and energy of the brand, music and the British summer.
As part of the campaign, the cast recorded four exclusive tracks, released throughout April 2012. Each track is accompanied by an exclusive music video, recorded on set in London. The Burberry Eyewear campaign will evolve with dynamic offline and online communication and innovative digital and music content throughout the summer.
The Burberry Eyewear Summer 2012 collection for men and women are timeless aviator eyewear styles for men and women, reflecting the effortless attitude of the brand. Ultra lightweight frames with thin metal temples and bridge featuring the Burberry logo. The iconic Burberry check features on the inside of temples, referencing the Burberry trench coat lining. Tonal enamel detail along the frame inspired by the iconic Burberry colour palette. Customised flexible temple tips for light, comfortable fit and effortless wear.The colour palette for men: pale gold, matte black, nickel, dark nickel and for women are pale gold, nickel, dark silver.
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