ABSOLUT always inspire and push new boundaries had an collaboration with local artist Stanley Wong aka anothermountainman art at ART HK 12 and held a cocktail event recently. At this exclusive preview, ABSOLUT VODKA introduced ABSOLUT BLANK, a global creative movement in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. For the first collaboration between ABSOLUT and ART HK to create an ABSOLUT BLANK artwork.
The iconic bottle turned into a blank canvas, inspiring artists, collaborators and audiences alike to create and interpret Absolut in their own way. During the ART HK 12 Vernissage evening, anothermoutainman unveiled his Absolut BLANK masterpiece, officially kicking off the BLANK campaign. Utilizing his signature red, blue and white vinyl, anothermoutainman created a masterpiece inspired by the Hong Kong spirit. Centered on four Chinese characters that mean “building home with heart”, Wong illustrates a tale that embodies the positive spirit of Hong Kong, the struggles and triumphs of the Hong Kong people. "The ‘Hong Kong spirit’ can be interpreted in different ways, some even in a negative way", Wong said, “But I care most about the positive spirit, the spirit embodied by the entire Hong Kong in the 60s and 70s. [Building home with heart] is an understanding and concept between country and oneself…”
anothermountainman is an acclaimed artist, designer and advertising maverick best known for his redwhiteblue collection as a silent acknowledgment and reminder of the positive spirit of Hong Kong. He was listed as one of the top 30 of the best creative talents from around the world by multimedia group exhibition What’s Next 30x30 in 2011.
Artist @ Stanley Wong aka anothermountainman with his art work display.
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