mylifestylenews: 《6 Minutes @ Simon Jablon & Tracy Sedino》

2012-06-29

《6 Minutes @ Simon Jablon & Tracy Sedino》

To celebrate the opening of Linda Farrow Gallery, Puyi Optical partnership with Linda Farrow and held an exhibition in Hong Kong recently showcasing all the collections of sunglasses and optical frames from the British brand including the luxurious collections: Linda Farrow Luxe, Linda Farrow Collaborations with the help of International renowned designers such as Matthew Williamson, Alexander Wang, Agent Provocateur, Oscar de la Renta and Kris Van Assche. mylifestylenews met up with the dynamic duo aka the new generation of the brand and the Managing Director Simon Jablon and his wife Tracy Sedino talks us through after the took over.....

Linda Farrow established in 1970 and originally it was a fashion label. We are one of the first to treat sunglasses as fashion. The brand pioneered many of the shapes and styles that remain au courant today. The pursuit of luxury, innovation and cutting edge design continue to mark the brand almost forty years on.

Linda Farrow’s long tradition of innovation has been kept fresh by the use of collaborating with the most exciting designers to date, who brings a new perspective, whilst respecting the values which have made Linda Farrow a by-word for style, exclusivity and excellence, Linda Farrow has never lost sight.

Since we took over in 2003, the changes or the re-launched had been made. We need to understand the world changes fashion quite rapidly and we have to work together with or apply the latest innovation of technology to the design.

After discovering a generous selection of 70s and 80s sunglasses in the family’s warehouse. We began selling this unique back catalogue to exclusive retailers world-wide and the Linda Farrow Vintage brand quickly established a reputation for originality and air, it was then become a sunglass phenomenon.

The constant evolution of the trend creates more options for the market that require more demand in terms of design and production. Nevertheless, the Linda Farrow DNA still remains. It is luxury yet innovative, these inventive pieces pay homage to Linda Farrow’s creative legacy, showcasing its extraordinary ability to mix the past with the present as well as the richness of heritage, design and luxury.

Linda Farrow glasses fits for both Asian and Caucasian, with the demand and the global domination, the luxury craftsmanship and the one-of-a-kind design create even more noise that you would have thought.

People wear glasses to project a certain style of their own and try to make themselves stand out from the other. Gradually, it will become a fashion statement and carrying a unique style of their very own complementing the complete silhouette for their brand.

Linda Farrow Projects collection this is a yearly project where designers from all over the world such as Jeremy Scott, KTZ, Prabal Gurung, Charlotte Olympia and many more to name create fun and unique eyewear for the exclusive brand.

The current collaborations are: Dries Van Noten, Raf Simons, Alexander Wang, The Row, Agent Provocateur and Matthew Williamson. There will be more exciting names to reveal in time to come.

A global recognition and the appreciation of a well craftsmanship eyewear is what we would like to achieve for the brand. Creativity has always been very important to us.

People who wear Linda Farrow glasses shall be having a very strong character of their own. Someone who is very confident and carry an attitude with strong personality and never afraid to try new things and adventurous.

Our most favorite possession is having each other's company. Tracy might pick her bags but course the ultimate choice is still her to make.

Our ideal living lifestyle is to make the best out of it in regardless of what you are doing and enjoy the given present.