《Salvatore Ferragamo @ Colour On Time》

Salvatore Ferragamo launched its first made-to-order "Colour On Time" watch collection and presented the remarkable timepieces with an evening cocktail event recently.This first international made to order wristwatch project involving a touring in-store game event that combines technology with the Brand’s traditional values of style and handcrafted excellence. The Florence-based fashion house invites enthusiasts to put their creativity to work in an original multimedia process, using iPads specially provided for this purpose at boutiques involved in the initiative, to personalize the colour combinations and details of their own unique F-80.

The tour will start in Hong Kong on March 29 and continue throughout 2012 to Taiwan, Korea, New York and other Salvatore Ferragamo flagship stores worldwide. Special iPad multimedia support systems will remain at points of sale for two weeks, allowing customers to explore the world of Salvatore Ferragamo Timepieces and create their own personalized F-80. This made-to-order service is open to public at the Ferragamo boutique, Canton Road Tsim Sha Tsui. The production process takes approximately 3 months from order to delivery. Promotion ends April 12^th, 2012.