The global lifestyle brand, Sanrio and Nooka Inc., the fashion design brand have banded together to create a special Hello Kitty® collectible vinyl figure. Hello Kitty® embodies the same ethos as Nooka: universal communication. No explanations are required to understand the icon of Hello Kitty’s face — it is a distillation to the minimum amount of information necessary to convey the message of “cute”. Retail for HK$250.
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