《Nine West @ Love Fury》

A woman’s craving and insatiable desire for fashion and obsession for shoes is matched only by her addiction to fragrance. As an established leader in fashion footwear, Nine West will take an important step by introducing the Love Fury fragrance and specially designed Love Fury pump, illustrating the parallel synergy of footwear and fragrance as powerful weapons of attraction. “After more than 30 years, Nine West is still the destination for fashion footwear and fragrance is simply the next level of brand ascendancy. There is a strong connection between the seductive statement that a woman makes with her shoes and fragrance, as both are seen as ultimate weapons of attraction. Love Fury successfully captures the passion and addiction of the Nine West consumer.” – Fred Allard, Creative Director of Nine West. The fragrance was inspired by the passionate emotions between lovers to express the strong personality of the Nine West customer - she knows what  she wants and she goes after it. Women’s craving and insatiable desire for fashion and obsession for shoes is matched only by their addiction to fragrance.

The heel is what makes a shoe; it gives the height, the edge, the curve, the look, the style, the attitude. Inspired by the idea of a “killer” heel breaking through the glass, the bottle top design is rich lacquered black, like an ultra-glamorous, varnished stiletto. It is iconic, pure and timeless. The glass is heavy and pure like crystal, in a classic shape, square and stable with beveled edges. To balance out the aggression of the heel topper, the fragrance contained in the bottle comes across as feminine, light and sensual, nude in color with pink undertones.The fragrance is a seductive elixir of fresh fruits, lush florals, warm woods and addictive amber. It is contagious, intoxicating, mysterious and sexy. Working exclusively with Firmenich, the largest privately owned company in the perfume business, Nine West set out to create a true signature fragrance, a scented statement for the woman wearing it. She makes her entrance with her shoes and when she leaves her fragrance leaves a trail behind, her presence lingers in the air.