MAX&Co. debuts its SS2012
collection with a garden party and fashion show recently.The collection
is inspired by colours of bright sorbet tones, adding a bold spin to anyone’s wardrobe with the
inclusion of the many images and
experiences of summer. The designs and prints celebrate the joys of the season with
visuals like flowers and fruits, and experiences of leisurely, warm days.
Fifteen models showcased the collection with designs in bright sorbet colours, succinct geometric designs, and elements of vacation and marine wear, projecting smart and clean looks that are hallmarks of the brand. Notte, MAX&Co.’s on-going series of evening dresses borrows from the looks and styles of the 1950s. Capturing the glamour of nostalgic years, Notte reinterprets classic looks into contemporary dresses with a variety of silhouettes that are sophisticated, charming and versatile.
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