《DAYDREAM Inaugural Issue @ I.T》

 I.T brought in the inaugural issue of the latest fashion trend magazine <DAYDREAM> together with the men behind the magazine Detz Matsuda and Nigo to Hong Kong and held an opening cocktail event to meet their fans. Both Matsuda and Nigo are the trendsetter and fashion icon who run their publication and fashion brand respectively which had tremendous die-hard fans follow their trend.

<DAYDREAM> contents are based on American classic style with fashion stories includes brands like PHENOMENON, UNUSED, White Mountaineering, nonnative. Other fashion features includes Saturdays SurfNYC, WTAPS and Nigo's SS2012 Trend's pick. <DAYDREAM> sold exclusively in Hong Kong I.T Stores.