《Max Factor @ 2000 Calorie Mascara》

Max Factor’s 2000 Calorie mascara celebrates 20 years of creating iconic lashes with sleek new packaging – its own stylish little black dress – and three unique volumising variants, as it continues to deliver 300% more volume* and maxed out lashes. The new Max Factor 2000 Calorie variants will deliver volume to lashes in three unique ways: Dramatic Volume for highdrama lashes, Waterproof Volume for water-resistant lash play and Curved Brush Volume & Curl for some flirt and flutter.

In the span of 20 years, 2000 Calorie has built up a reputation for itself as the best of the best and the choice of make-up artists, thanks to its unique lash building formula and custom wired brush. Says Pat McGrath, Global Creative Design Director for Max Factor: “2000 Calorie has been in my make-up kit for years. For me, 2000 Calorie is a mascara that delivers – I know I can rely on it to achieve dramatic eye looks backstage and on shoots. The ultra-volumising formula makes it easy to apply several coats to build volume, and with three new variants, different lash effects are now achievable."

The special formula contains patented liquid crystals to build length and thickness, wax-in-water emulsions which don’t try out quickly and allow for several applications, and specially selected hard waxes with a high melting point to ensure the voluminous look lasts. To ensure maximum volume and clump-free lashes, 2000 Calorie uses a wire brush, unique to the mascara, with widely spaced bristles to lock in plenty of pigment. It also has a large wiper system to remove excess mascara and clumps, ensuring the right amount of product is absorbed to deliver three times the volume, from root to tip.