L'Odyssée de Cartier @ 2012 World Exclusive Premier Ad Campaign

Cartier hosted a worldwide exclusive premiere of cinematic epic <L’Odyssée de Cartier> in 15 major cities of the world, including Hong Kong, Paris, New York, Milan, Beijing, Seoul, Dubai, Rio etc. The three and a half minute film expresses the vital energy of a sovereign Maison, which recounts an ongoing legend suffused with 165 years of history. This film is the epic story of the King of Jewellers moved by its passion for creation and for interacting with the world's cultures. The Jeweller whisked the audience away on an imaginary voyage, between dream and reality, born from the desire to share its passion, enchanting the world.

<L’Odyssée de Cartier> follows the panther, Cartier’s icon since 1914, on a mesmerising journey around the world. From Paris to Russia, China to India, the panther relives the stories behind the inspiration of Cartier’s signature pieces, mapping the quests of the three Cartier brothers, Pierre, Louis and Jacques, as they set out to conquer the worlds that inspired the House's designs.

The film was shot in four different locations with three young panthers, born and bred by trainer Thierry Le Portier, as stars. Directed by renowned advertising film director Bruno Aveillan, featuring international top model Shalom Harlow and accompanied by an original score created and orchestrated by Pierre Adenot.The original Cartier theme was recorded in the famous Abbey Road Studios in London, where the music to films such as Harry Potter, Star Wars, and Lord of the Rings were recorded. It Involves an orchestra of 84 musicians, featuring strings, percussion, woodwind, harp and piano with a Choir featured 60 women and children to underscore the musical composition. The entire production took two years and a team of fifty talented people from around the world, including directors, set designers and musicians to make this film. All of these greatest experts in the field have worked with the same passion that inspires Cartier's artisans.

Cartier will unveil this one of a kind ad campaign on the 4th March in various Tv Channels in Hong Kong follow by the 8th March in different movie theaters. There will be an exclusive screening on the Facebook page www.facebook.com/Cartier from 2nd March with a dedicated site www.odyssee.cartier.com  Do stay tuned!

We were being one of the lucky ones to watch this world premier in Hong Kong even before Paris and New York due do times difference, thanks to Cartier Hong Kong for the utmost professional organization team who brough us this pleasant surprises. This high budgeted serious production would certainly wow Cartier's fan (even you are not) when you watch this ad campaign. There is not much other words to described but is is simply Stunning!