《Folli Follie @ SS2012 What Are You Crazy For?》

What are you crazy for? is the theme for Folli Follie SS2012 New Collection. The new collections are instilled with new design elements, new colours and materials, which are the answer to modern women’s constant quest for latest stylish looks and trends. Drawing inspiration from the brand’s SS2012 campaign, the venue is decorated to reflect the cosmopolitan mood and summer Greek vibe, leading the guests to relax from the hustle and bustle of city life.  

The new campaign visuals featuring Gaile, models, fully accessorized with Folli Follie SS2012 new collections, embody the 3 personas --- Classy, Rock, Trendy. Gaile Lai, Folli Follie’s global brand ambassador, shared some behind-the-scene fun things that happened at the cosmopolitan island of Spetses, Greece, where the new campaign was shot and filmed. Wearing pieces from the new collections, Gaile transforms into her classy, trendy and rock personalities to lead a high seas treasure hunt along the idyllic Greek coast.

  

  

  

Apart from the campaign, Folli Follie is ready to transfer every Folli Follie aficionado to the summer day through an interactive video where hi-tech meets hi-fashion. Folli Follie dares to push digital technology to new limits allowing access to exclusive online content that through a unique “treasure hunt” offers every woman a chance to discover her personal style and uncover those statement pieces that will allow her to shine through! The new campaign, print and online, will be launched globally on March 2012 transferring all Folli Follie lovers to a summer world of glam and style.