《6 Minutes @ Philippe CHARRIOL》

French entrepreneur Philippe Charriol founded his own brand CHARRIOL in 1983 and since then has diversified into a multi-product brand over the years. The witty man with a style and full of character is fun, humorous and a dreamer never afraid of new adventure, came to Hong Kong recently to "show Off" his latest women fragrance entitled <Show Off> and shared his secret of success with mylifestylenews the family's brand building and passion of car racing......on ice.

There aren't many family brands these day that still carry the person's name in which he/she is still running it. We are one of the late starters, the brand initiated and started me in 1983 and has been diversified over the years to become a multi-product brand. The main production lies on Swiss watches and jewellery, we also produce leather goods, writing instruments, eyewear, fragrances, men’s apparel and in late 2011, CHARRIOL is proud to introduce the launch of the wine collection.

25 years ago I met a an old friend who is perfumer and we had a discussion about producing fragrances especially a fragrance that suitable for Asian. After numerous discussions and trials and things has been put on hold for a while until recently, we thought it was about time to "Show Off" what we got. The new female fragrance <SHOW - OFF> by CHARRIOL was then unveiled, this late bloomer is the charm and beauty of women for all to see.

<SHOW-OFF> embodies the very heart of the CHARRIOL image by highlighting the sunny, glowing aura of women, with a trail that emphasizes and diffuses their radiance. THE FRAGRANCE is floral, fruity, woody and created by Perfumer Michel Almairac & Sidonie Lancesseur (Robertet).

The fragrance opens on a fresh, fruity and exuberant blackcurrant and bergamot accord, harmoniously enveloped in the delicate and elegant caress of peach velvet. It is scintillating, sparkling femininity, right from the start. It is lively and sensual, the notes of this radiant Eau de Toilette celebrate the joy of wearing perfume with style.

China is a big venture for us and we have over 10 stores in China, they are still the best customers for us. China is a mass market when comes to consumption power, they really spend. As a businessman, our aim is to success and try always to be the 1st to venture in many other opportunities.

Every brand wish to have a worldwide success and gained recognition, ours is with no exception. The dreams may be far away for the given hope but nothing is impossible.

You have to be adventurous, taking risks, constantly comes out with fresh ideas, made a few mistake and pick up what is missing for next thing that you'll do and then miracle will happen. They are the challenges that I would like to take for business developments.

It is never easy for a family brand to compete with other worldwide established brands, it is a slim chance that you may be able to be part of them on the list. One day, and that day comes even quicker that you would have thought.

I was raised from the countryside of Southern France, the natural beauty and the nature from the farm produces a lot of natural scent from the flora and fauna. They are substantial and distinctive.

Scent to me is when you get distracted by a woman scenting significantly around you. It shall be pleasing, sexy, attractive and enjoyable.

Car racing is one of my favorite pastimes especially racing on ice. I have been doing that for more than 11 years on an icy lake at the north path up Sweden. Sitting on a powerful machine with the speed and risk that you take taking, the competition is to race to win, that is the only thing I can think of when I am on the race. That applies to my business as well.

The secret of success is to enjoy what your are doing. You are responsible for your own happiness. Besides, family is another important part of an ideal way of a good living lifestyle. Spending quality time with family and sharing the happiness to each other can become epidemic. Then you won't live a dull moment in life.

   

  

  

A little spray of <SHOW OFF> CHARRIOL's latest fragrance.