The first ever See by Chloé fashion show debuts during the Paris Prêt-a-Porter on Digital Fashion Shows recent during the Prais Fahsion Week. See by Chloé premieres their first ever fashion show via KCD’s Digital Fashion Shows platform. This show marks the new design direction for See by Chloé, and choosing the Digital Fashion Show format provides worldwide viewers unprecedented access to the collection. Showcasing the new Winter 2012/13 collection, the handwriting of See by Chloé has evolved with a stronger, more directional focus aimed at urban women who enjoy sharp and free-spirited fashion.
See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Until now, See by Chloé has always been seen in a traditional showroom setting and never before in a runway format. “We felt that given the new design approach we equally need to think of new ways to communicate our message, this platform allows us to do that and signals a significant change in the way in which See by Chloé is heading’’ says Chloé President Geoffroy de La Bourdonnaye. Each invited guest, including press and retailers, given access to the See by Chloé show will experience it from a front row perspective. They will see edited detail shots of fabrics, prints and accessories and will be granted behind-the-scenes access to understand the beauty process of the team; elements that are typically reserved to a limited few. This platform will bring the entire See by Chloé fashion show experience to the user’s fingertips. The See by Chloé show has been made possible by a team of creative and fashion talents assembled by the Chloé House with the same standards as for a normal catwalk show. The Digital Fashion Show for See by Chloé, begins viewing at 10:30 a.m. CET on February 29th, 2012 at www.digitalfashionshows.com
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