《MCM SS2012 @ Blossom In Munich》

Reflecting the soil comprising the brand, MCM SS2012 collection was designed to commemorate and reflect MCM’s roots. During the epoch of MCM’s birth, the ingredients inspiring the brand were glamour, music, craftsmanship, technology, travel, global lifestyle to art evolving to become the brand territories it celebrates today. During this age, Munich was on the heels of a cultural rebirth; this season’s collection intends to re-embody spirit, making “Blossom in Munich” its mantra. The SS2012 collection has a simple and sporty aesthetic: organic, beautiful and soft. The monogram bag collection is crafted in a wide variety of materials this season, spanning MCM’s signature Visetos material, canvas, nylon, jacquard and print on linen. The leather bag collection runs breezy colours alongside exotic skins.

This season’s must-have bag is the multi-functional MOCHA GRACE bag, inspired by the glamour MCM naturally radiates.  Combining naturally laminated embossed croco and solid leather together with canvas. Colours include natural python, lime and orange. There’s a matching range of modern classic accessories in croco leather.  Sophisticated and elegantly refined, the collection infuses glamour to any style arrangement. 

  

  

  

MCM’s focus on European vintage design comes to the fore in the CITY HUNTER bag in classic Cognac Visetos. Also reflecting MCM’s craftsmanship territory, the City Hunter collection is likewise hand crafted by practiced veterans of leather-goods according to the German quality standards refined at MCM’s birth.  Suitable for casual or formal wear, these practical totes are heavily decorated with outside pockets.  With an emphasis on functionality, the hand crafted City Hunter Collection exudes class without compromise in quality.

 

The new VERONIKA ISIS bag is destined to become MCM muse bag for this season, inspired by the glamour MCM. This structured bag elegantly fuses classic and trendy elements for today’s successful women. The desirable shoulder bag made of precious skin with daring three different looks. This outstanding and luxurious bag is rooted from the Veronika family, means queen of the throne.

  

  

  

The simple drawstring KITTY bag is two sized bags(small and large) which was inspired by music MCM. The bag is embodies with acoustic sound, completing any carefree style with elegance, reflecting a variety of genres from the classic to the trendy music. Especially the eye-catching multi-coloured python bag provokes wild and daring style statements through bold colour contrasts and strong hues, while stylishly fusing eccentricity with the refined. The collection comes in leather, canvas or python. For a distinctive look, the new LASER CUT bag uses leather with the engraved MCM monogram thanks to a laser-cutting technique.  It evolves to incorporate novel technologies when it comes to handbag design.  The collection reflects technology while retaining a light feminine charm, ideal for the uptown girl on-the-go.  Drawstring, hobo, shoulder and shopper styles are in practical and classic designs, available in brown, light grey, lime and blue.