Coach opened a new flagship store in Hong Kong on Nathan Road recently. As the first luxury brand to open in this up-and-coming shopping destination, Coach occupied the corner of the Mira Hotel building. The location, designed by the Coach architecture group, is a 4,008 square foot space reflecting the Soho design concept. The material palette will incorporate high-gloss white lacquer fixtures, accented with polished stainless steel and mirror details, on honed white marble flooring.
The store boasts a new two-story facade concept featuring a double layer of Signature C patterns—the first consisting of metal panels, and the second one lit with LED lighting. The flagship assortment includes handbags, small leather goods, outerwear, footwear and a fully dedicated men’s room, allowing shoppers to appreciate the variety, detail and quality of the Coach offering while getting an overview of the company’s lifestyle approach.
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