With her stunning silhouette, her bewitching smile and her bold attitude, the new Alice is all about fun. The modern heroine unveils a new side of her personality: playful, mischievous, Alice is a natural seducer. Charming and alluring, Alice is fully aware of her feminine power of seduction. Bustling with life and audacity, she embodies the extrovert and irresistible young woman. A single look at her fills you with happiness. In a stirring game of charm and seduction, she takes you to a mysterious and fantastic world of bold femininity and intensively creative imagination. At the heart of this cheeky and delightful fragrance is a fresh and floral bouquet that perfectly captures Alice’s femininity and impertinence. The delicacy of the lily of the valley catches your attention and subtly leads you to a voluptuous and noble fragrance of fresh peony mixed with a touch of rose, eternal symbol of womanhood. This feminine and provocative perfume perfectly embodies our Cheeky Alice. The bottle looks like the flask of a magic potion. Its sensual and voluptuous line is adorned with an adorable red bracelet that fastens with two hearts symbolising Alice’s magnetism and irresistibility. The advertising campaign retains the essential universe of Naughty Alice but unveils a new facet of her character. The illustrator Maly Siri offers the vision of a cheeky and playful Alice while remaining faithful to the provocative spirit of the Westwood trademark.
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