《First & Forever @ DR. MARTENS FW2011》

That first pair of DR. MARTENS opens the floodgates of individuality, over the last five decades the original tribes-Skins, Goth, Punks, Two Tone, Scooter Boys and their like have mutated, customised, appropriated and freaked out  the blank canvas of the 8-Eye Boat. This rite of passage was passed own from generation to generation as each subsequent tribe stamped its individuality on the famous boot. To be creative, you have to push back against the status quo, refuse to accept the establishment and strive to break new ground. There is a first time for everything and for many people, their first pair of DR. MARTENS is memorable moment in time. An opening statement of intent and an exciting initial blast of creative self-expression. 

  

  

In the modern era, however, there are almost limitless stylistic vandals, whether it's fashionista, British Country Gents, catwalk models, tattoo worshippers...An ever expanding collection of tribes and lifestyles that swells the ranks of DM's followers, They often populate the ether of the internet rather than the streets of the underground and superficially they might seem completely at odds to each other. Yet they all share one common denominator: The Primal Urge To Be Different. To Stand Out as individual is a way of life, not a fleeting fancy. Your first statement of intent sets the scene for a lifetime of self-expression. First & Forever. All of these are the latest DR. MARTENS' FW2011 style of collection.