CENTRAL/CENTRAL~ An unique concept store opened in Central recently bringing international labels and accessories in this poetic, feminine setting making all roads lead to Central for a new shopping experience. This pure white artistic shopping space with a lot of flexibility that turned into a luxurious blank canvas, drawing the eye yo the art of each collection. It is conceived as a dream-like, visual experience that exudes a whimsical yet peaceful ambiance.
Much like an artist's canvas, the 18,000 square feet space offers distinct area in which to express the individual personalities of each international designer brands. A double-volume atrium and visual display area to evoke a sense of floating within an ethereal, serene setting, textures rather that colours are used to add interest and depth. A selection of beautiful marbles was sourced for the floors, while a sculptural fin panel was installed as a decorative element. A reflective, fluid mobile installation by renowned Japanese Artist, Hirotoshi Sawada, enhances the mood, hovering above the dreamy space.
A limited edition collaborative clutch designed by Kelly Chen with EQ:IQ brand was launched to support of the Kelly Chen Children Educational Fund.
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