For the last 100 years, four generations of Boghossians have been creating tailor-made jewelry pieces for a select and demanding clientele. Based in Geneva since 1980, they offer unique “Haute Joaillerie” for those that demand the very highest quality designs, stones and workmanship. In 2008, Albert Boghossian, together with his brother Jean and two nephews, Ralph and Roberto, created Bogh-Art - a line of jewelry that is a unique combination of precious stones and audacious designs, of subtle contrasts and technical know-how. It is, to use their words, «an alchemy of treasured things» and today we have the pleasure to meet up with the brand Managing Director, Roberto Boghossian brought with his Billion dollars business to Hong Kong and he told mylifestylenews his indulgence on what he is representing......
M: mylifestylenews
R: Roberto Boghossian
M: Why do you think Hong Kong is now mature and ready to carry such an Haute Joaillerie?
R: Hong Kong is an essential market for us as there are many Jewelry lovers and collectors here with great know-how on jewelries. Their orient sophistication amazed us by their passion of loving and collecting Haute Joaillerie and there is a platform for them to justify the beauty of the gems by providing a worthy stage to show it off.
M: Tell us about BOGH-ART "inlay" decorative technique.
R: The “Inlay” is a decorative technique from centuries ago, it is a decorative technique of inserting precious gemstones into a specific design has been imagined, a skilled master craftsman, is charged with sculpting and carving the hard stone and creating the precise space required to house the precious stone and bring to life the desired pattern. It is one of our expertise in the art of the “inlay” technique which we revived for today. In fact, many other jewelers had begun to use the similar technique to enhance their jewelries.
M: Your advertising campaign is unique, bold and eye-catching, what is the message you want deliver?
R: Jewelry is part of our body and it is also an implementation to our body. It represents yourself. Our message is strong as we strive to discover the most appealing precious stones, followed by the attempts to reach the appropriate way to mount them represents a never-ending challenge for Bogh-Art. You are what you wear and we try to bring out the best in you. Our creations are for those who understand that certain creations are more than the sum of their parts, quickly becoming part of one’s body and soul.
M: Who do you like to see wearing BOGH-ART jewelry?
R: Refined women with sophistication who wear jewelries to accessorized and enchance their beauty. This is the prime motivation for the numerous artists and artisans involved in conceiving these pieces.When harmony is reached and there is true balance and perfection. This philosophy is the essence of the Bogh-Art label, and is present in all the creations and collections the company offers.
M: What are you working on lately?
R: We have two flagship stores in Geneva, one located at Rue du Rhône 42 (reopening summer 2012), the other in the Kempinski hotel and now we are opening another store on 16th November 2011 in Conrad Brussels Hotel, Belgium .
M: What is your ideal living lifestyle?
R:.............Good question, I never have asked myself this question. I guess I would like to do the best out of any situation and surrounded by nicest things. Being able to do anything to please myself to the top quality lifestyle, like the present lifestyle that I am living in, I am pretty much contented, at least for now.
*Special thanks to Frement PR @ the interview arrangement
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