Tory Burch openned its largest global flagship at 797 Madison Avenue in September 2011. The five-story, 8135-square-foot boutique is the company’s third location in New York City and its first uptown.The décor of 797 Madison is inspired by Tory Burch’s lifestyle concept and the space itself, a 19th Century townhouse. It reflects the iconic style of Tory’s boutiques, featuring orange lacquer doors, gold leaf details, French side chairs, gilt bronze chandeliers, plum velvet curtains and family photos throughout the space.There are custom decorative elements that embody the townhouse’s residential feel including a marble and mirror foyer, a fireplace, extensive paneling and an oak library inspired by Madeleine Castaing. The flagship has several unique features as well, including an outdoor terrace on the third floor with boxwood hedges, tables and chairs. The fifth floor will be a salon for events and private shopping, accessible only by elevator. The collaboration was with architect Daniel Romualdez.
In celebration of the opening, there will be special collections exclusive to this location including shoes and handbags in exotics, limited edition eyewear and eveningwear. Tory Burch will celebrate the flagship opening during New York Fashion Week with several special events, the first being Fashion’s Night Out. Fashion Week will also mark Tory’s first runway show for Spring 2012.
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