The colorful, vibrant and eye catching latest Prada fragrance ~ Candy ad campaign is something you won't miss whilst you walk pass the cosmetic counter in any departmental stores. Prada Fashion can have very strong colors, incredible shoes, everything exaggerated, and still, by an amazing miracle, not be too much. When you smell Prada Candy, it’s not overpowering. It’s a way of making things look just right, but not in a compromised way. Our world is dictated by compromise, but Prada Candy is about exaggeration, with charm, and with a lot of grace. It has a revolutionary spirit.
Prada Candy uses extreme proportions to create something new, unexpected and optimistic. It has a beautiful overdose of Benzoin. The high level we used in this fragrance doubled its production at Givaudan, which shows you what a substantial overdose it is.1% in a fragrance would be high, and we are in advance of 12%! It’s a beautiful melting between traditional materials and innovation. Benzoin is an ancient ingredient, but it's rediscovered in these new proportions. It is a triangle between the sensuality of Musk, the high level of Benzoin, and a buttery feeling of Caramel. The Caramel notes are very addictive. Many fragrances use Caramel, but the difference here is it’s not a flowery fragrance or an oriental fragrance with just a touch of Caramel… this is a real Caramel, wrapped up in something very elegant and beautiful.
Prada Candy’s advertising campaign for television stars Léa Seydoux, rising darling of French cinema, as an impulsive piano student who seduces her tutor with a provocative dance. The preeminent fashion image-maker Jean-Paul Goude directs the Prada Candy movie. Seydoux’s hypnotic dance is inspired by the Apache dance, performed by street gangs of 1900s Paris. The dance is intense and fierce, expressing a primitive battle of passion between a man and a woman; a battle the woman often won.
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