Last autumn, Gucci introduced Gucci Guilty for Her, a fragrance for an iconoclast who lives life at full throttle - potent, spirited, unrepentant. The Gucci Guilty heroine is a 21st Century beauty who holds all in her thrall, her scent an audacious contemporary creation. Now we meet her partner-in-crime….Gucci takes as a catalyst its iconic entwined Gs and brings us a hero who sees this emblem as an incitement to provoke, challenging convention. For this most modern of mavericks, Gucci represents a powerful mix of excitement, allure and sensuality. In Gucci Guilty for Him, the latest fragrance conceived by Creative Director Frida Giannini, this man is young, fearless, with impeccable taste, he is a hero for our age - exuding charisma and more than a little dangerous, instinctively recognizes a strong representation of himself in the scent. He who takes pleasure in refusing to feel guilty about who he is. His remarkable self-confidence allows him to constantly explore new experiences. His unshakable sense of self-identity wields an irresistible force. He knows what he wants, and he goes after it with single-minded determination and compulsive charm. It is exhilarating to yield to the impulses of a man with such exceptional magnetism.
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