After presenting its first collection of men’s jewelry and accessories in 2010, the next obvious step for Swarovski was to launch a collection of watches entirely for men. Swarovski’s creativity, perfection, and innovation are masterfully combined with Swiss watch-making expertise and are evident in this collection. Swarovski now presents the “Piazza Grande” watch, available with either an automatic or quartz movement each in six different versions. The “Piazza Grande” for men is inspired by the bestselling “Piazza” style, which was introduced when the first Swarovski watch collection was launched at Baselworld 2009. Incorporating urban forms influenced by contemporary architecture, the “Piazza” line will attract men looking for modern elegance, both refined and masculine,while combining the precision and quality of Swiss watch-making.
This distinctive watch, with its large 42 mm diameter, exemplifies purity of line. Within the classic ring of the watch face, the metallic hand-applied Swarovski Swan Logo Mark, takes its place at the top of the dial. Perfectly circular and featuring a sunray pattern, the silver-colored heart of the dial bears faceted hands that count each hour, minute and second. On its right side, the hand-polished cylindrical case is adorned with decorative elements in scratch-proof black ceramic, which is faceted using true Swarovski expertise. The crown is also created in ceramic and features 24 facets, a real feat of technical prowess when working with such a tough material. The attention to detail of this timeless new creation, with its unequivocal horological design, extends to the back of the case where the Swan Logo Mark is engraved. For those appreciative of modern elegance, the watch is available with a dark brown strap in genuine leather complete with a crocodile embossed structure. It is tastefully completed by a stainless steel ardillon buckle featuring the Swarovski name.
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