《Dreams Comes @ Hong Kong》

The heritage of Dreams greets Hong Kong jewellery collection was born in the heart of Notting Hill at London’s Portobello Market in the late 1990s, established by a collective of young creatives keen to showcase their avant-garde accessories. They created designs which allowed fashion lovers to explore; to break-free from their confines and be enchanted, enabling people’s dreams to be transported to their reality. This was the era when Cool Britannia was at its height and London became the centre of creativity and energy in art, design, fashion and music. Any designer, musician or artist with a dream came to London. In the years that ensued, vintage clothing and jewellery was being sought out by catwalk designers, who began to mine the inspirational decades of the past for their runway collections. These looks were mirrored by the models, celebrities and ‘fashionistas’ of the day.

These tastemakers no longer wanted to conform to a fashion dress code, but mix fashion and accessories from the past, present and future to create their own style according to their mood or occasion.This change in the way individuals were choosing to dress led to a surge of interest in the London fashion scene, as people began to search and explore for those innovative, daring new designs and undiscovered gems from more decadent decades. 

 

With its varied and extensive accessories collection, the brand’s young creatives thrived, showcasing vintage jewellery designs from the late 1880s through to the 1960s, 70s and 80s, as well as innovative pieces from new designers of the day. Over the years, the collective continued to develop and grow. Old members moved on, allowing fresh, new personalities to join, each with their own artistic passions, design skills and inspirations, allowing the business to constantly evolve and innovate. The result was an eclectic mix of the romantic and timeless, the moody and evocative and the bold and glamorous, all of which is still visible in the Dreams greets Hong Kong collection, today.

  

  

Today the Dreams greets Hong Kong brand consists of an international team of designers, who continue to search the archives of the past for inspiration for their new collections, constantly innovating with fresh new designs to create the classics of tomorrow - ensuring the spirit of those young 90s dreamers lives on.