Estée Lauder unveiled its 2011 Breast Cancer Awareness (BCA) Campaig with the campaign’s concept “TOGETHER. Connect. Communicate. Conquer. For a Future Free of Breast Cancer”, which echoes with the mission of the Pink Ribbon and the BCA Campaign founded in 1992 by Mrs. Evelyn H Lauder, Senior Corporate Vice President of the Estee Lauder Companies.
The kick-off of the “Breast Awareness” month in Hong Kong with an illumination ceremony at the Peninsula Hong Kong, one of the famous landmarks in Hong Kong, held by the Estee Lauder (HK) Ltd.
A donation of HK$800,000 was also made by the company to the Hong Kong Hereditary Breast Cancer Research” in support of “The Estée Lauder - Hong Kong Hereditary Breast Cancer Research”.
The Peninsula Hong Kong will be lit up in pink for the month of October to educate the public with the lifesaving awareness message about the importance of breast health.
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