HUGO BOSS celebrated the very 1st anniversary of its BOSS Orange store at ifc mall by collaborating with singer, Terence Yin, performed live with musician, Jun Kung, at the store recently. The premiere of the music videos for Terence’s new EP “TRANSPARENT” directed by multi-talented artist, Jan Lamb, while the cover of EP was shot by photographer, Wing Shya was also revealed in the same evening.
This special collaboration comes from the common spirit shared by BOSS Orange and Terence – Urban, modern, young & confident. BOSS Orange dressed Terence and model, Grace Wong, in Fall/Winter Collection in two of his music videos, in which Jan Lamb and Wing Shya came up the visual concept, perfectly illustrating Terence & BOSS Orange in a fashionable, casual & cinematic style. In the HUGO BOSS brand portfolio, BOSS Orange offers surprising looks for men and women who enjoy dressing in style. Unusual materials, bold colors and beautiful details appeal to a clientele that delights in experimentation.
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