PUMA Black Labels AW2011 fashion show defines sport fashion by fusing the style of high fashion with the performance of sport. It ranges explore cutting edge through collaboration with the worlds leading designers to create truly innovative and iconic products. The show was brought by the founder of Liger, popular stylist Dorothy Hui show casing a series of clothing and footwear for guests bring a fresh and new feelings to them.
PUMA’s Urban Mobility Collection’s ‘Double Exposure’ theme uses shutter lines, photographic geometry, light and x-ray imagery in necklines, graphic patterns and hardware across all products that encompasses PUMA’s premium fabrics and technologies with creative direction from Hussein Chalayan. The key product in this season’s collection is the Urban Swift, a shoe inspired by Hussein Chalayan’s SS 2009 mainline collection, ‘Inertia’. The Urban Swift uses PUMA’s iconic Clyde silhouette mixed with conceptual and innovative design elements taken straight from Chalayan’s ‘Inertia’ collection.
Alexander McQueen PUMA latest collection compares this physicality to the flight of a bird—this is where the concept takes off. The footwear uppers are clean, minimal, without fuss. They mix familiarity with high fashion, fusing rough oiled suede with soft shammy leather and fixing fur collars alongside metal studs in the women style AMQ BOUND MID FUR.
Mihara bends and stretches the limits of design by stepping even further into its brave world of boundless imagination. This season, the collection explores the more playful side of geometry—shapes and formulas that are near whimsical in their faultlessness.
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