《Monki @ AW 2011 Ad Campaign》

Imagination is queen!!!

With the aid of celebrated illustrator Beata Boucht and photo-artists Sarah Cooper and Nina Gorfer continue to aim high, this collection: is a trip to the mad land of inspiration. Monki AW 2011 ad campaign is quirky, fun and edgy. There are four different playful themes for this season. Nevermind is no longer on repeat. Fade to Gray is a celebration of the eruption of post-grunge minimalism in the latter half of the nineties. With surprising cuts and a clean Scandinavian style, it is a monochromatic fail-safe for tomboys and fans of tailored fashion alike. Key items are cropped tees and timeless power dressing pieces with a twist – like the über classic: the pinstripe suit.

 

Nostalgia runs rampant this autumn. Bright Young Things take us back to Oxbridge in the sixties. It’s all about classy, intellectual rebellion in a changing world – like a very young Marianne Faithful in a mini dress, tailor-made school jacket, impeccable manners and a sneer. This cute-goes-devil-may-care collection will make you want to go back to school, if only to wear all those pretty little pleated skirts, duffel coats and honest to goodness loafers. Golddust Woman is a picture of sophisticated seventies nostalgia, captured through a Monki lens. Imagine excess-ridden rock stars in their French chateaus, golden haired beauties by their side. Or their rock n’ roll muses, huddled in cheap NYC apartments, writing experimental poetry or partying their hearts out in floating floor length dresses with swirling prints. The signature element is a long, slim silhouette – created, for instance, by high waist pants with a flared leg. Wear it with classics like a jumper set or a turtleneck and a long, thin knitted cardigan. Or any way it pleases you.

Wild. Owl and Fox keeps you warm this coming autumn in classic country evergreens like flannel shirts, wool socks and heavy gauge jacquard knits. But countryside means wilderness. The Wild girl lets her messy hair down to run free in the woods wearing roughtreated jeans, hardy parka jackets, catching that eerie, strangely attractive feeling of a lonely autumn forest. Who knows what creatures are out there?