Miu Miu AW 2011 advertising campaign making its photographic debut for the label with Bruce Weber and together with actress Hailee Steinfeld as the ‘Miu Miu girl’, brings with it yet another layer of meaning to an already complex view of femininity contained within this sophisticated and elegant collection. Both ‘contemporary’ and ‘discerning’ glamour are the touchstones for this season’s viewpoint. The idea of ‘discretion’ functions in both senses of the word and is personified by a woman confident in her individuality, someone who is not conditioned by the dictates of design. Steinfeld carries these mature and elegant silhouettes whilst still remaining true to her youthful spirit.
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