As the jeweler synonymous with true love, Tiffany & Co. introduces a new website and iPhone® App for all brave hearts who venture into this realm by setting one of the most romantic Parks, the "Central Park in New York" at The Landmark Hong Kong recently.
The website and app are designed as the go-to resource for romantics everywhere. Once besotted, couples see the world anew. Tiffany enthralls them with tales of real-life couples who recall—on film and in photographs—romantic roads taken and the thrill of it all. Visitors will also find a compendium of tips for love-struck couples gleaned from Tiffany’s 175 years as an expert on the subject. In addition, the website explores the fabulous, fabled world of New York , the ultimate city for falling ecstatically in love.
WhatMakesLoveTrue.com debuts with noted actor and filmmaker Edward Burns’ Will You Marry Me?, a short film he created exclusively for Tiffany. Burns presents a variety of couples who share heartfelt, humorous and surprising episodes from their romantic journeys. Burns photographed the couples in iconic New York settings: the city’s skyline as majestic backdrop, a cobblestone street in Greenwich Village, the Hudson River at dusk. The director’s unscripted format beautifully captures the couples’ fond recollections, and incorporates jewelry, photographs or love letters that are symbols of their life together.
“Tiffany has long been a major presence at engagements and weddings, and now we’ve built that presence online with love stories and a whole world of romantic possibilities,” said Caroline Naggiar, chief marketing officer of Tiffany & Co. Now they have a guide.
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