The new Giorgio Armani eyewear collection is steeped in the very roots of Armani style, with a return to the sober, powerful look that has made this brand famous in the world of eyewear. Together with Puyi, the local luxury eyewear store, the new Frames of Life-Moments of Life was launched in their 1881 Heritage flagship store recently.
This project is inspired by the Giorgio Armani eyewear collections of the Eighties. These are more than just reproductions of original models that rediscover the artisan quality of those collections and evoke the spirit of the tradition production methods use to make eyewear in the past. Like they always say: Life is made up of moments that follow each other, constantly bringing something new.
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